EKTERLY and Go!

For the launch of EKTERLY, the first oral treatment for HAE attacks, we created an immersive experience that brought the brand’s promise to life: EKTERLY and Go.

Until now, people had to stop everything to manage an HAE attack with an injection or IV, often at the hospital. EKTERLY changes that completely by giving people the freedom to treat symptoms wherever they are.

To show that sense of freedom, we designed a booth built around four seamless scenes: the beach, the airport, the soccer field, and dinner at home. Visitors could step from one setting into the next to experience how easily EKTERLY fits into real life. Each space was designed with detail and flow, creating an immersive journey that showed what it means to take EKTERLY anywhere.

The result was an engaging and memorable activation that helped people see how life with HAE can finally keep moving...when you can EKTERLY and Go.