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PNH Pop

Project type

Interactuve Experiences

Date

2022

PNH Pop is a game we created to teach health care providers about paroxysmal nocturnal hemoglobinuria (PNH), a rare blood disorder that causes red blood cells to rupture. The goal was to make learning engaging and interactive. Players answer six questions before the balloon, representing a blood cell...explodes.

I led the design of the game’s visual identity, creating playful yet clear graphics that balance urgency with fun. The color palette, typography, and animations were all crafted to make the mechanics intuitive while keeping the focus on clinical learning.

The experience was designed to work across live events, conferences, and digital platforms, ensuring it reaches a wide audience while delivering consistent educational value. PNH Pop turns a complex topic into an approachable, memorable, and impactful learning tool for health care providers.

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