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For the Critters
Date
2022
Project type
Branding, Web Design, Packaging, Social Media
For The Critters came to me with a clear vision: a brand identity that felt playful, approachable, and different from the crowded world of specialty animal treats. Their brief called for a logo with three animals, drawn with simple lines that would be fun, memorable, and easy to recognize. I developed a clean, line-based logo system that highlights the animals’ personalities while staying versatile across packaging, web, and digital platforms. From there, I designed their website and packaging to carry the same sense of warmth and energy...making the brand feel cohesive, welcoming, and instantly recognizable to pet lovers.
