RoC Skincare Rebrand Concept

RoC has been a staple in thousands of women's cabinets for decades, but the branding has done little evolving over the years, so I decided to take a crack at what a more modern and vibrant version of the branding could look like. I took the original yellow (gold) and blue and created a more saturated and vibrant color palette from those. I then worked on the logo to make it more modern, yet hold the original character of the brand. The goal was to create packaging that immediately stood out on the shelf, something that sparked excitement for both new and returning customers while maintaining the familiar, trustworthy medicinal aesthetic at the heart of the brand.