VIGA Italian Eatery

VIGA had been using the same logo since 1999 and came to me looking for a refresh that would feel modern, timeless, and aligned with the evolving neighborhood around them in Boston’s Financial District. The goal was to keep the spirit of their established brand while updating it to better connect with a clientele that values quality, convenience, and a polished dining experience. I redesigned their logo with a cleaner, more contemporary aesthetic and carried that look across the storefront and menu signage. The result is a brand identity that feels both fresh and familiar—honoring VIGA’s legacy while positioning it for the next chapter.