A&B Burgers

When A&B Burgers was preparing to open a new location, the owner reached out looking to refresh the restaurant’s brand identity. She wanted a logo that felt elevated and modern but still recognizable to their loyal customers—something that reflected the growth of the business without losing its original character.

The rebrand centers on a simplified black-and-white palette, complemented by subtle pops of A&B’s signature colors to maintain brand continuity. The updated logo refines the original mark into a cleaner, more versatile system that translates seamlessly across print and digital applications.

From there, the new visual identity was extended through a redesigned takeout menu, stationery suite, and website, creating a consistent experience across every customer touchpoint. All photography was captured and art directed in-house to highlight the restaurant’s personality and atmosphere.

Together, these updates create a refreshed, cohesive brand that feels confident, approachable, and true to A&B’s roots.