Propel Health

When I joined, our team was in the middle of a major transition as two agencies, Centron and Fusion, merged to become Propel Health Communications. I was tasked with creating a new logo that connected back to the parent company’s identity while giving the new agency its own distinct personality.

The final design pulls from the original Propel Health logo, incorporating the recognizable domino mark and one of the core brand colors. We built on that foundation with a wireframe-style graphic system that brings a sense of energy and dimension, helping the brand stand out in the health care marketing space.

After establishing the main identity, we extended it across the broader network, rebranding Propel Health Engagements, Propel Health Medical Affairs, and Propel Health Patient Experience. Each sub-brand shares a cohesive look and feel while staying flexible within the overall Propel Health family.

For Propel Health Communications, I’ve also led the creation of swag and merchandise for in-person meetings and developed a suite of stickers used both online and as printed giveaways. In addition, I’ve helped spearhead our internal social media team to strengthen our voice, increase engagement, and ensure our content feels current and relevant within the industry.

Together, these efforts have helped shape a brand that feels unified, modern, and full of personality. One that truly reflects who we are and how we show up in health care marketing today.