Kalvista Pharmaceuticals: EKTERLY (sebetralstat)

I was able to develop the creative concept for EKTERLY, which went on to win through market research and become the foundation of the brand’s launch. From there, I helped lead the creative direction, collaborating on casting, photography, and video production to bring the idea to life.

Together, we built a full suite of materials across print, social media, and email to support the campaign and connect with patients in a meaningful way. Most of the pieces are patient facing and focus on helping people understand how EKTERLY works, its benefits, and how to talk with their doctor or health care team, including what to do in an emergency.

We also created a premium welcome kit for every new patient that includes a custom product carrier inspired by Lululemon, designed to make it easy and stylish to keep their medication with them wherever they go.

All of these touchpoints work together to make the EKTERLY experience feel empowering, approachable, and part of everyday life.